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Hasbro Officially Acquires Power Rangers Brand

NewPowerRangersLogo2019

The Hasbro era of Power Rangers is officially underway,

On June 12 2018, Hasbro announced that they have closed on their deal to become the new owner of Power Rangers. The sale is officially complete.

The move gives Hasbro full control over the Power Rangers property including entertainment, toys, games, and all other assets. Hasbro now owns all characters, naming rights, past seasons, and future seasons under the Power Rangers umbrella.

Haim Saban will remain working with Hasbro for the time being in an advisory role.

“Power Rangers will benefit from execution across Hasbro’s Brand Blueprint and distribution through our omni-channel retail relationships globally,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Informed by engaging, multi-screen entertainment, a robust and innovative product line and consumer products opportunities all built on the brand’s strong heritage of teamwork and inclusivity, we see a tremendous future for Power Rangers as part of Hasbro’s brand portfolio.” – Brian Goldner, Hasbro CEO

 

The move is not expected to have a result on Hasbro’s 2018 financials.

Hasbro first became involved with the Power Rangers brand in February 2018, when they were named the master global toy license to produce products for the franchise moving forward. The first wave of those toys will still hit stores in Spring 2019 for Power Rangers Beast Morphers, the TV show’s upcoming 26th season airing on Nickelodeon.

CEO Brian Goldner has also indicated plans to bring Power Rangers back to movie theaters with brand-new feature films (recap here).

Power Rangers now joins Transformers and My Little Pony as brands owned in full by Hasbro, as they attempt to continue boosting their presence in the entertainment business as a way to fuel toy sales.

Be sure to follow Power Rangers NOW on Facebook, Twitter, and Instagram for all your Power Rangers news.

Fans can view the full press release, as published by Hasbro, below.

PAWTUCKET, R.I.–(BUSINESS WIRE)–Jun. 12, 2018— Hasbro, Inc. (NASDAQ: HAS) today announced it has closed the previously announced acquisition of Saban Properties’ Power Rangers and other Entertainment Assets. The transaction was funded through a combination of cash and stock valued at $522 million.

“Power Rangers will benefit from execution across Hasbro’s Brand Blueprint and distribution through our omni-channel retail relationships globally,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Informed by engaging, multi-screen entertainment, a robust and innovative product line and consumer products opportunities all built on the brand’s strong heritage of teamwork and inclusivity, we see a tremendous future for Power Rangers as part of Hasbro’s brand portfolio.”

Hasbro previously paid Saban Brands$22.25 million pursuant to the Power Rangers master toy license agreement, announced by the parties in February of 2018, that was scheduled to begin in 2019. Those amounts were credited against the purchase price. Upon closing, Hasbro paid $131.23 million in cash (including a $1.48 million working capital purchase price adjustment) and $25 million was placed into an escrow account. An additional $75 million will be paid on January 3, 2019. These payments are being funded by cash on the Company’s balance sheet. In addition, the Company issued 3,074,190 shares of Hasbro common stock to Saban Properties, valued at $270 million.

The transaction, including intangible amortization expense, is not expected to have a material impact on Hasbro’s 2018 results of operations.

Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest running kids’ live-action series in television history with nearly 900 episodes produced to date. The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.

The first set of Power Rangers products from Hasbro will be available in spring 2019.

As part of the transaction, Hasbro acquired Saban Properties’ interests in several additional entertainment assets, including My Pet Monster, Popples, Julius Jr., Luna Petunia, Treehouse Detectives and others.

J.P. Morgan Securities LLC served as financial advisor and Skadden, Arps, Slate, Meagher & Flom LLP served as legal advisor to Hasbro in the transaction. Goldman Sachs served as financial advisor and Paul Hastings LLP served as legal advisor to Saban Properties in the transaction.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Certain statements in this release contain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include expectations concerning Hasbro’s potential performance and the performance of the Power Rangers property in the future, and may be identified by the use of forward-looking words or phrases. Hasbro’s actual actions or results may differ materially from those expected or anticipated in the forward-looking statements due to both known and unknown risks and uncertainties. Specific factors that might cause such a difference include, but are not limited to: (i) the Company’s ability to successfully develop and commercialize the brands it is acquiring, and (ii) other risks and uncertainties as may be detailed from time to time in the Company’s public announcements and Securities and Exchange Commission (“SEC”) filings. Hasbro undertakes no obligation to make any revisions to the forward-looking statements contained in this release or to update them to reflect events or circumstances occurring after the date of this release.

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  1. I want that mainstream appeal that Power Rangers once had to return. Cause right now alot of kids don’t even care about Power Rangers.

  2. Alright, but is it true that Saban Brands is shutting down in July? You didn’t mention anything of that in this article, unless I’m missing something.

    1. I just hope the Beast Morphers have farting and things falling on characters, like in NS and SNS, I funny once but It gets old and becomes less funny.

  3. Yes finally official hasbro now has power rangers welcome abroad in august will nick air new episodes of power rangers super ñinja steel and more legendary power rangers plus in the power rangers movie sequel they should call the title like green with evil this time a green ranger will make her debut then the trailer of power rangers beast morphers coming in January power rangers forever

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