In 2018, the Power Rangers brand changed ownership from Haim Saban’s company, Saban Brands, to Hasbro, the toy giant manufacturer.
Nearly two years since the transition of the franchise’s master toy license to Hasbro, an all-new logo for the brand has been unveiled, as seen above.
The new logo officially goes into effect in 2020 and sports only one change: the removal of the name ‘SABAN’ atop the POWER RANGERS wording.
The move signifies the end of an era, as the franchise has long been officially titled “Saban’s Power Rangers”, including throughout its 2017 theatrical run under Lionsgate.
Since the acquisition, Hasbro has tapped into Haim Saban as a consultant to help steer the franchise’s direction. With the removal of his name from the logo, Haim’s continued involvement behind-the-scenes remains publicly unknown.
The newest logo can be seen on packaging for Hasbro’s Power Rangers Beast Morphers Season 2 toys, expected to hit store shelves in the coming weeks.