Saban’s Power Rangers movie may have struggled at the overseas box office, but it crushed the competition on store shelves.
Lionsgate’s action-packed film has propelled Power Rangers to rank as the number one selling action figures brand, according to NPD data.
Since Saban’s Power Rangers movie hit theaters, sales of Power Rangers toys have nearly doubled against 2016, overtaking brands such as Star Wars, Marvel, and Transformers. And compared against 2016 to date, Power Rangers toy sales are up nearly 23%.
The news comes as a major victory for Power Rangers, which has endured a week of critical analysis following the movie’s overseas flop in China. Currently standing at nearly $140 million worldwide, Lionsgate has yet to issue any official word on a potential sequel for their re-imagined teenagers with attitude.
“These are fantastic results testament to the strength of the Power Rangers brand…Power Rangers has proven its position not only as a classic brand but as a must-have toy in such a competitive market place.” – Tess Parsons-Broome, Bandai Marketing Manager in an interview with ToyNews
Toys for Saban’s Power Rangers movie were produced by Bandai, with products ranging from action figures, to battle gear, to Zords that combine to form a 2-foot tall Megazord. The toys were sold alongside Bandai’s toy line for Power Rangers Ninja Steel, the 24th season of Power Rangers currently airing Saturdays at noon on Nickelodeon.
New toys for both Saban’s Power Rangers movie and Power Rangers Ninja Steel will be released in the coming months.
Throughout the month of April, Saban’s Power Rangers movie was the featured brand at Toys “R” Us stores nationwide, with a captivating display welcoming buyers into the store. With ease of access and a dazzling presentation, the display (seen below) may have played a role in pushing Power Rangers to the top action figure spot.
The Power Rangers also inked a partnership deal with Target, who bet big on Saban’s Power Rangers movie. The retailer became the exclusive provider for a wide range of products based on the film including light-up Power Swords, masks, t-shirts, sleepwear, and more. The retailer will also be the exclusive destination for the Steelbook Edition Blu-ray of Saban’s Power Rangers movie (seen below), which releases on June 27.
Fans can currently support Saban’s Power Rangers movie by heading to both Toys “R” Us and Target for all their merchandise needs, in addition to other retailers including Walmart and Hot Topic.