Hasbro CEO Brian Goldner has released his first official comments on the Power Rangers brand’s performance since acquiring the franchise from Saban Brands!
On a 1st quarter earnings call with Hasbro shareholders last week, Goldner commented that he was “very pleased” with the ratings for Power Rangers Beast Morphers thus far. He also called it “improved in a number of ways” from its predecessor, Power Rangers Super Ninja Steel.
“I’m very pleased with the ratings of the new show. It’s a ratings leader in its time slot. It’s offering a very strong lead out. And Nickelodeon’s been a very good partner and helping us to market the new series. The team has done a great job in producing this transition from Saban [Brands] to our own studio has been seamless, and I give the team a lot of credit for producing such a high quality show that’s really beloved by kids and improved in a number of ways from the last production.” – Brian Goldner, CEO, Hasbro
Thus far, ratings for Power Rangers Beast Morphers have set new viewership lows for the franchise, although part of that can be attributed to the increasing number of cord cutters and households shifting towards streaming instead of traditional cable TV. One could also attribute the viewership lows to the new time slot as Power Rangers Beast Morphers is the first season in the last decade to air at 8am ET.
Still, the season has opened to incredibly positive reviews from fans, and Hasbro’s CEO appears to be in the same boat.
On the toy front, Hasbro’s first Power Rangers toys have just begun hitting store shelves, including the company’s highly touted line of Lightning Collection action figures. Goldner promises that this is just the tip of the iceberg, as more toys are slated to roll out in the near future.
“Well, the launch of Power Rangers is starting in North America. The line launched there. We had some products ship in Q1, but limited. It will roll out in the subsequent quarters, both in North America and around the world. So we’re, obviously, very excited about Power Rangers, not only for this year, 9 months, but for 2020 as we’ll have a full year impact. So very good there.” – Brian Goldner, CEO, Hasbro
2020 will be the first full year in which Hasbro owns the Power Rangers brand as Bandai America’s master toy license did not expire until April 2019.
For now, fans can head to their local stores to pick up toys for Power Rangers Beast Morphers, as well as Hasbro’s first wave of Lightning Collection action figures.
Power Rangers Beast Morphers will have 22 episodes, and air on Nickelodeon in 2019 (click here to recap).
Fans can check out the official Power Rangers Beast Morphers synopsis below.
Set in the future, a secret agency combines a newly discovered substance called “Morph-X” with animal DNA to create the Power Rangers Beast Morphers team. The Rangers must fight off an evil sentient computer virus bent on taking over the source of all Ranger power, the Morphin Grid itself. Featuring never-before-seen leather suits and an all-new beast-themed arsenal (including dynamic new Zords), fans should get ready for a season full of secret ops and morphinominal fun.
Power Rangers Beast Morphers stars Rorrie Travis as Devon the Red Ranger, Jasmeet Baduwalia as Ravi the Blue Ranger, Jackie Scislowski as Zoey the Yellow Ranger, Abraham Rodriguez as Nate, Colby Strong as Blaze, Liana Ramirez as Roxy, Kristina Ho as Betty, and Cosme Flores as Ben.